LinkedIn Launches Company Products And Services Feature

LinkedIn on Monday announced a new feature that allows users of social networking Web site for the review of products and services, price levels in a number of large companies.

The new feature, called Company Pages is designed to give businesses exposure to LinkedIn's over 80 million members, while giving users access to knowledge from other professionals in the network, the company said in a statement.

Among the over 40 companies participating in the initial launch are several big technology names, such as Hewlett Packard (HPQ, Fortune 500), Microsoft (MSFT, Fortune 500) and Dell (DELL, Fortune 500). Other businesses that LinkedIn users will be able to review are JetBlue (JBLU), AT&T (T, Fortune 500), Citibank (C, Fortune 500) and Volkswagen.

Jeff Weiner, CEO of LinkedIn, said in a statement that users benefit from the "forward to the prospect that they trust and relate to most of the people who know -."

At the same time, he said that companies can use the feature to display "the highest possible recommendations to customers and employees on LinkedIn," he says can "accelerate the growth and confidence in their brands."

Besides comments, companies can view videos, product information and targeted advertisements on their pages Company, as the press release. LinkedIn, a private company that is aimed at professionals, said it will officially reveal the operation Tuesday at its annual promotion event marketing in New York.

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