Oracle Corp Buy Retail Software Company Art Technology

Oracle Corp. said Tuesday it will buy Art Technology Group Inc 1000000000 dollars to strengthen its e-commerce applications. Oracle's $ 6-per share offer to 46 per cent compared to the premium end of ATG $ 4.10 on Nasdaq. ATG shares are trading $ 5.99 in early trading on Nasdaq.

The acquisition, expected to close early next year, is the latest in a wave of concluding contracts with a large company to diversify product portfolios - data processing, security, storage and networks online video conferences and e-commerce.

"It's a great acquisition for Oracle security," said Jeff Gaggin, an analyst at Avian Securities, adding that the agreement will extend Oracle's retail software pipeline, including Retek, a software company in retail was acquired in 2005 .

More than 1,000 companies using ATG software operations support online customers on mobile devices and in stores. ATG creates software for customers to purchase items online. Its clients include Best Buy Co. Inc., AT & T and Vodafone Group Plc. Compete with Amazon.com and GSI Commerce.

ATG, located in Cambridge, Massachusetts, net sales were $ 50,300,000 in the third quarter of 2010 to 16 percent of the $ 43,400,000 a year earlier. ATG Gaggin Avian Securities' called "producer moderate" and said it was reasonable for Oracle to pay 46 percent premium for its shares.

Oracle is in a California court Tuesday seeking some $ 2 billion in damages rival SAP AG, on charges that SAP stole its software. part of Oracle rose 23 cents to $ 29.38 in morning Nasdaq trade.

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