Show, which opens to the public January 15 known as over-the-top stunts out there and concept cars of the pre-depression days. In 2006, Chrysler drove a jeep through the plate glass window for the following year, a Chinese car manufacturer has revealed a concept car, a cormorant mats and wheels that ran in the middle of it.
There will always be cars that draw the eye on the screen. Porsche has promised something "spectacular." There will be new concepts, such as a Kia crossover with swivel seats and rear doors that hinge on the roof, like a DeLorean sports car. But the industry has been restrained by the economic crisis, and that buyers were Paris, too, especially with gas prices and U.S. standards for fuel economy.
There is no guarantee that Americans take their toll on the size. Indeed, after boasting reduced and electric cars last year's Fair, the industry has seen trucks and SUVs Outsell Cars in 2010. But the conditions are right for this trend to reverse.
If this happens, Detroit is not left behind because it was in 1970 or even three years ago, when gas prices allow small, compact cars made in conquering the Japanese market. General Motors and Ford are smart, well-made models like the Focus and the new Cruze. While Toyota and Honda still lead in this area, Detroit is stealing customers back for more.
The car companies are based in large shows in Detroit, Beijing, Geneva and elsewhere to show the new models and testing new models for hundreds of thousands of visitors. The world first saw the Chevrolet Volt, an electric car at the Detroit Motor Show 2007, for example. Finally went on sale last month.
Other ideas did not work. concept cars with hydrogen are the fashion three years ago. None has reached the market.
Among this year's offerings:
• The Prius wagon, Toyota's first entry in a planned family of Prius hybrids.
• The 9th generation version of the Honda Civic, one of the top-selling compact cars in the U.S.
• The Chevrolet Sonic subcompact, which replaces General Motors' Aveo and brings it more upscale.
• The Buick Verano, which is based on the Chevrolet Cruze and will be the smallest car in Buick's lineup.
• The Hyundai Veloster, a sporty, two-door coupe that Hyundai estimates will get 40 miles per gallon.
• The new Mercedes C-Class, featuring a smaller, four-cylinder engine.
• The Ford C-Max, a pint-sized, seven passenger minivan.
• The new A6 sedan that Audi says will get at least 25 %better fuel economy than the outgoing model.
• A new, unnamed, midsize car from Volkswagen.
The industry believes it is the right bet with an emphasis on cars, trucks and SUVs, even took a little more of the U.S. market last year, about 50.2 percent. This occurred because the construction companies and small companies buy trucks work necessary as the economy sputtered to life.
"Truck and SUV buyer is more in need-based buyers. Returning to the first market. This year, as the economy improves, there is more demand for the machine side," said Don Esmond, Toyota senior vice-president operations in the United States.
U.S. gas prices have been steadily climbing over the past six months, and auto manufacturers are preparing to return to $ 4 per gallon gas this summer. Gas average $ 3.07 a gallon nationally the first week of January, 40 cents higher than a year ago.
Toyota says it is already seeing interest among buyers has increased fuel economy. Sales of its Prius hybrid was higher in December than any month last year, said Bob Carter, vice president of the company for U.S. sales.
At the same time, the increase in fuel economy standards are forcing automakers to downsize and to consider new technologies such as battery power. Cars, vans and SUVs must meet an average of 35.5 miles per gallon for the new 2016 from 27.5 miles per gallon today, and the government is developing plans for future car models that could push standards from 47 mpg to 62 mpg by 2025.
Demographics also play a role. The unemployment rate for young people is higher than the national average because of the recession. It hurts me the opportunity to purchase cars. In December, the unemployment rate 20-24 years was 15.3 %from 9.4% in public.
As young people return to work, sales of small cars is expected to increase, "said George Pipas, top sales analyst at Ford, U.S., and noted that half of all car buyers to choose the first car compact or subcompact. At the same time, many baby boomers in retirement are shrinking. "Everything we see points to any small," he said.
But small does not mean spartan. Unlike economic econoboxes 1970, small cars of today are decent power under the hood and a lot of gadgets for your dashboard. Prices are even higher.
In the past, the Detroit automakers relied on more than their Asian rivals in sales of trucks and SUVs for profits. The margins are much smaller than a Ford Fiesta $ 15,000 $ 37,000 for a Ford Expedition.
But after its recent restructuring, GM and Ford and Chrysler back to profitability is close to a profit despite the market slump weakened the United States have reduced labor costs, making it possible to build small cars profitably in the U. It S. reduce production costs by selling vehicles worldwide as the place to build different cars for different markets Fiesta. And also benefited from the rash of safety recalls of Toyota.
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