Toshiba Selling Large-Screen 3D Without Glasses

Toshiba will begin selling large-screen 3D TV without glasses fiscal 2011 and expects to start marketing the revolutionary device beyond the home ground, the Japanese leader said Tuesday.

The Japanese conglomerate also announced an ambitious target of raising the third of television revenues, which begins April 20 million €.

Toshiba, whose products range from household appliances to nuclear power, has already launched versions of 12-inches and 20 inches of her glasses-free 3D TV in Japan.

The need for special glasses is considered an important barrier 3D TV sales, but rival companies said the angle of vision without glasses technology is too restrictive.

Atsushi Murasawa, Toshiba's director of visual products, told reporters at the Consumer Electronics Show (CES) in Las Vegas on Tuesday that the set of reaction has been favorable.

The company is showing a prototype 56-inch and 65 inch glass without 3D TV at CES and will probably launch in two versions, one of which is over 40 inches and one over 50 inches, Toshiba spokesman said.

"They are not only for the Japanese market, but also the United States, Europe and China," Murasawa said. He gave no details on release dates or pricing for new products.

Toshiba makes the LCD screen inside of your small glasses without 3D models of televisions, but the company said it would work with an outside vendor for larger screens.

The company also sells a 3D-capable TV with conventional glasses, as offered by competitors such as Sony Corp.

Toshiba aims to increase sales of television in the developing countries and get a share of 10 of U.S. TV market, compared with about 7 or 8% currently, Murasawa said.

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