IMRG, the industry body for Internet retailers, predicts that 4.8 million customers would be affected equipment in the December 25 and spend a record 153 million pounds.
The estimate is supported by company payments Visa Europe, expects 960,000 transactions worth £ 36 million will be made on Visa cards on Christmas Day. Visa transactions account for more than £ 1 for every £ 4 spent.
Online sales have increased an average of 22.5 percent year on year in October and December, although deliveries have been disrupted by recent bad weather IMRG is that insurance buyers are not turned off.
"On Christmas Day became a day of shopping in these busy years that people with an eye to compare the value of nature to enjoy 24 / 7 online retail," said IMRG CEO David Smith.
"With many people could not go on sale on the street due to the strong effect of the snow line could see a boost in the coming weeks."
IMRG forecasts that sales of expensive items such as furniture and electrical appliances, could get more before the VAT increase on sales in early January.
Separate Tesco first UK retailer, has announced the sale of household and kitchen products on its Web site before entering into similar agreements in shops from 26 December.
The supermarket group said the discounts would be on hundreds of items, including blankets and furniture, and was worth about 195 million pounds.
"Christmas Eve and Christmas Day to be two days of Tesco online shopping this year," said sales and marketing director Richard Brasher, Tesco has been adding VAT on the freezing of all Non-seasonal food on sale until 25 January.
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